Private library
Counsel for Creators & Athletes
Discreet ·Integrated ·Texas-Domiciled

Your brand is
the enterprise.

A quiet Texas practice for the digital creators, professional athletes, recording artists, and founder-creators who take their enterprise seriously.

Signed by the PartnerBy Darryl V. PrattManaging Partner
8 min read
Reviewed February 2026
Creators & Athletes
A Signature Detail

A ribbon microphone, a laurel medal, a folded contract — the tools of a public life managed privately.

Who We Serve
Digital Creators
YouTube · TikTok · Instagram · Podcast
Professional Athletes
NFL · NBA · MLB · PGA · UFC
Recording Artists
Country · Hip-Hop · Christian · Latin
Founder-Creators
D2C Brands · SaaS · Media Companies
Why This Firm

Discretion.
Integration.
A quiet standard.

Most creators and athletes are advised by lawyers who treat them as marketing opportunities — flashy case studies, press releases, LinkedIn mentions, the trappings of an entertainment-attorney brand. That is not this firm.

We are a boutique Texas practice that treats your enterprise as what it actually is: a serious business earning serious income, with tax and legal implications that deserve the same discipline a Fortune 100 company would receive. Discretion is not a marketing point — it is a covenant. Your name, your matters, and your family circumstances remain private.

And because Darryl is dually licensed as attorney and CPA, we handle the legal + tax analysis from a single desk — no relay between your entertainment lawyer, your tax attorney, and your business manager while a brand deal sits unsigned on your phone.

The Six Pillars

What we build
around your enterprise.

I

The Right Entity Architecture

Most creators earn six or seven figures through a bank account attached to their name. Before the next brand deal, we build the layered structure that actually protects the business: operating LLC for content, brand-holding entity for IP, personal-service corp for talent income, and — when scale warrants — the family LLC that holds distributions for the long term.

II

Brand & IP Protection

Your name, likeness, catchphrase, and channel are your enterprise. We register trademarks, structure IP-holding entities, review talent-agency and manager contracts, negotiate brand deals with FTC-compliant disclosures, and enforce against copycats — quietly, before the copycats become a market.

III

Tax Structuring — Attorney + CPA

Darryl is dually licensed as attorney and CPA. Instead of paying 37% federal on brand-deal income, we design entity elections, retirement structures, deferred compensation, and Texas domicile advantages that a general practitioner or California attorney simply cannot deliver from a single desk.

IV

Contract Review & Negotiation

Manager agreements. Talent agency contracts. Brand-deal terms. Podcast network agreements. Publishing deals. Endorsement contracts. We review, redline, and negotiate — with a discipline that treats each contract as a document you'll be bound by for years, not a formality to sign at the airport lounge.

V

Estate Planning While You're Young

You are wealthy earlier than most professionals ever are. Without proper planning, a channel worth $8 million, a brand equity worth $30 million, and residuals worth $500,000 a year end up in a Texas probate court, distributed by statute to relatives who couldn't run it if you asked them to. We build the trust structures that keep your enterprise operating — and your family protected — regardless of what happens next.

VI

Discretion as a Covenant

We do not publish client names, transactions, or matters. Your public brand is entirely separate from the private counsel supporting it. For creators whose reputation is their business, this is not a policy — it is a covenant of the engagement.

Common Matters

What we routinely
handle.

  • Creator LLC and brand-holding entity structuring
  • Trademark registration for name, catchphrase, and channel brand
  • Talent agency, manager, and podcast network contract review
  • Brand deal negotiation and FTC endorsement compliance
  • Tax structuring: entity elections, retirement, deferred comp
  • Texas domicile establishment for out-of-state creators
  • D2C brand equity structuring and eventual sale/exit prep
  • Prenuptial and postnuptial agreements for high-income creators
  • Trust structures for channel, brand equity, and residual income
  • Estate planning for creators with minor children in content
  • Defamation defense and litigation strategy
  • Copyright, DMCA, and image-rights enforcement
  • Family office set-up for creators reaching institutional scale
  • Business succession — what happens to the enterprise if...
Intellectual Property

Trademarks. Copyrights.
Brand protection.

For content creators, influencers, and digital entrepreneurs, intellectual property is often the single most valuable asset of the enterprise. Lone Star Counsel helps creators identify, protect, register, license, and enforce the names, brands, content, and creative works they have spent years building.

Your audience creates attention. Your intellectual property creates lasting business value. We help you protect both.

01 · Trademark & Brand Protection

What we protect — and how.

We assist with protecting
  • Creator, influencer, and professional names
  • Business and agency names
  • Social-media account and channel names
  • Podcast, blog, and newsletter names
  • Logos, slogans, and taglines
  • Course, coaching-program, and membership names
  • Product lines, merchandise, and private-label brands
  • Event, conference, and community names
  • Mobile applications and digital-platform brands
Our trademark services
  • Preliminary trademark availability reviews
  • Comprehensive trademark clearance searches
  • USPTO federal trademark applications
  • Texas and other state trademark applications
  • Responses to USPTO Office Actions
  • Statements of Use and extension requests
  • Trademark renewals and maintenance filings
  • Trademark assignments and ownership transfers
  • Trademark licensing agreements
  • Co-branding and collaboration agreements
  • Monitoring for confusingly similar brands
  • Cease-and-desist letters
  • Opposition, cancellation, and infringement strategy
  • Online impersonation and counterfeit-brand issues

Federal registration through the USPTO can provide nationwide benefits and public notice of the owner's claim. State registration may provide an additional or more limited layer of protection within a particular state, depending on where and how the mark is being used.

02 · Copyright Protection

Original works, properly claimed.

Works we help protect
  • Videos, reels, and livestream recordings
  • Photographs and digital images
  • Podcasts and recorded interviews
  • Blog posts, newsletters, and written articles
  • Books, e-books, and downloadable guides
  • Online courses and educational materials
  • Webinars, presentations, and training programs
  • Graphic designs, artwork, and illustrations
  • Website text and original website content
  • Music, sound recordings, and audiovisual works
  • Software, applications, and certain digital content
  • Advertising and promotional materials
Our copyright services
  • Copyright ownership reviews
  • Registration with the U.S. Copyright Office
  • Registration strategies for works and eligible groups
  • Work-made-for-hire agreements
  • Copyright assignments and transfers
  • Photographer, videographer, and editor agreements
  • Content-development agreements
  • Copyright licensing and royalty agreements
  • Permission and release forms
  • DMCA takedown assistance
  • Responses to allegations of unauthorized use
  • Cease-and-desist and infringement-demand letters
  • Copyright policies for websites and platforms
  • AI-generated content and ownership considerations

Copyright generally arises automatically when an original work is created and fixed in a tangible form. Registration with the U.S. Copyright Office, however, provides important additional enforcement and litigation benefits.

03 · Ownership of Creator Content

The questions no one asks
until it's too late.

  • Q01Who owns videos produced by a hired videographer?
  • Q02Does a social-media manager own any part of the content?
  • Q03Can a brand reuse sponsored content indefinitely?
  • Q04Can a company use the creator's name, voice, or likeness in paid advertisements?
  • Q05Who owns content created by an employee or independent contractor?
  • Q06What happens to intellectual property when a creator leaves an agency?
  • Q07Who owns the account, audience data, passwords, and content library?
  • Q08Can the creator transfer, license, or sell the brand?
  • Q09What happens to the content and royalty rights upon death or incapacity?
04 · Intellectual-Property Licensing & Monetization

Turning IP into
recurring business value.

  • Brand licensing
  • Merchandise licensing
  • Content syndication
  • Course and curriculum licensing
  • Podcast and media licensing
  • Name, image, and likeness agreements
  • Affiliate and endorsement agreements
  • Royalty and revenue-sharing arrangements
  • Franchise and brand-expansion planning
  • Intellectual-property holding companies
  • Sale or transfer of creator-owned brands
The Texas Advantage

Why so many creators
are moving here.

  • No state income tax on brand-deal, sponsorship, or channel revenue — a 10-13% delta versus California or New York on every dollar earned.
  • 300-year trust perpetuities — permitting multi-generational trust architecture that most states cannot match.
  • Series LLC availability — allowing separately-liable series within a single filed entity for content, brand, and IP holdings.
  • Strong homestead protection — up to 10 acres urban / 100 acres rural — that survives most creditor claims.
  • Business-friendly courts and reasonable filing fees — commercial contracts are respected and enforced.
  • Established Texas domicile procedure — driver's license, voter registration, principal-residence declaration — that we structure and document properly.
Frequently Asked

Questions creators
always ask first.

Question 01

Why do I need a Texas attorney if I'm based in Los Angeles or Miami?

Because you're not staying there. The largest creator migration in a decade is out of California and New York — and the destination is Texas. No state income tax on your brand-deal income, dramatically better asset-protection law, more favorable trust law (Texas has 300-year perpetuities), and courts that respect commercial contracts. We help creators establish genuine Texas domicile — not just a mailbox — and structure the entities that make the move legally and tax-efficiently.

Question 02

I already have a business manager and a CPA. Why do I need another advisor?

You don't have another advisor — you have integrated counsel. Business managers and CPAs handle day-to-day bookkeeping, filings, and cash management. That's essential, and we don't replace it. What we handle is what they can't: entity architecture, legal contracts, trademark and IP protection, estate structures, and tax planning that requires legal drafting (trusts, entity conversions, deferred comp plans, prenups). We coordinate with your existing team — we do not displace them.

Question 03

How do you handle confidentiality? My brand is my public face.

Discretion is a covenant of every creator engagement. We do not publish client names, matter types, or transactions. No case studies, no press releases, no social media mentions. If you appear in our office, no one knows. If we appear at yours, we're 'the family attorney.' For creators whose reputation is their business, this level of protection is non-negotiable.

Question 04

What matter types do you handle for creators and athletes?

Entity formation and restructuring, brand and IP protection, contract review and negotiation (manager, agency, brand deal, endorsement, publishing), tax structuring, trust and estate planning, asset protection, prenuptial and postnuptial agreements, defamation defense, business succession, and — for creators who scale to genuine wealth — family office coordination and multi-generational planning. We do not handle personal injury, criminal defense, or immigration.

Question 05

Do you work with creators of any content type?

We work with creators, athletes, and entertainers of every content type — gaming, beauty, lifestyle, family, sports, music, comedy, business, and yes, adult creators. What matters to us is that the creator is serious about their enterprise and treats their brand as a business worth protecting. Content genre is not a filter — professionalism is.

Question 06

How much do you charge, and do you take a percentage of my income like agents?

We charge attorney fees for legal work — hourly for discrete matters, and a fixed annual retainer for standing counsel engagements. We do not take a percentage of your income, brand deals, or channel revenue. That would create conflicts of interest — and Texas Disciplinary Rules would prohibit it in most contexts anyway. Our compensation is transparent, documented in the engagement letter, and unrelated to how your enterprise performs.

Inquire Privately

Begin a
private conversation.

All inquiries are reviewed personally by Darryl V. Pratt. A response is furnished within two business days. Discretion is a covenant of the engagement — nothing you share here becomes public.

Submitting this form does not create an attorney–client relationship. It is a private inquiry, reviewed personally, and treated in strict confidence.