Brand Kit
The firm's mark,
and its dressing.
Every mark, palette entry, and typeface the firm uses — organized, downloadable, and ready for letterhead, folders, engagement kits, or referring counsel.
Download the Full Kit22 files · ZIP 741 KB
or download individual assets below
The Monogram
The interlocking L·S·C — the firm's private mark.
The Wordmark
LONE STAR ★ COUNSEL — Bodoni Moda Bold.
The Full Lockup
Monogram + Wordmark + Tagline + Services strip.
Favicons & App Icons
The mark, at every size.
Reverse monogram on navy. Ready for browser tabs, home-screen shortcuts, PWA icons, and social profile avatars.
Palette
Five colors. Nothing more.
Midnight Navy
#0A1324
Primary. Backgrounds, headlines, body.
Ivory
#F7F3EA
Secondary. Reversed backgrounds, cream.
Heritage Gold
#C9A46A
Accent. Rules, taglines, the Lone Star.
Oxblood
#6B2D1D
Editorial accent. Italics, pull quotes.
Slate
#5B636E
Body copy secondary. Metadata.
Typography
Three faces. One editorial voice.
Face 01
Bodoni Moda · Bold 700
Display · Wordmark · H1 / H2
Counsel for Business.
Face 02
Cormorant Garamond · 500 / Italic
Editorial accents · Lede · Pullquotes
Planning today. Protecting tomorrow.
Face 03
Outfit · 500
Sans-serif · Kickers, taglines, metadata
ATTORNEYS · CPA · BUSINESS ADVISOR
Usage
A brief on using the mark.
- The monogram never touches its container. Reserve clear space equal to the width of the star at minimum.
- The wordmark and monogram may appear separately or together — but the full lockup is preferred on formal print.
- Only the specified palette. No teals, no purples, no rainbows. Discretion is the aesthetic.
- Never stretch, skew, or recolor outside the palette. Never place the mark on a busy photograph without a scrim.
- For engraving, embroidery, or laser-cutting — use the monochrome variant. For folders, signage, or dark presentations — use the reverse variant.
To license the mark for co-branded materials or referring counsel — or for higher-resolution print files — write to the firm.